Strategic Pivot: From a Travel Booking App to a Content Sharing Platform

Challenge Launched in 2018, a travel app aimed to revolutionize the travel industry by connecting travelers directly with service providers such as accommodations and restaurants, thereby eliminating intermediaries like Booking.com and traditional travel agents. Despite its innovative approach, the platform struggled significantly. It attracted few users and those who joined interacted minimally. Moreover, the platform […]

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Transforming a Travel Tech Startup into a Multi-Industry AI Solution Provider

Challenge A promising travel tech startup, despite developing an innovative AI-driven booking engine and concierge service, faced significant market entry challenges. Repeated refusals and a lack of interest from potential clients in the travel industry, particularly hotel management teams, threatened the startup’s viability. They encountered resistance largely due to the industry’s reluctance to adopt new […]

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